Way NOKIA Failed

 

Nokia ek samay mein mobile phone market mein pramukh khiladi tha, lekin aaj yeh Apple aur Samsung ke dwara niyantrit market mein mahatvapurna nahin hai. Nokia ka kaise viphal hona hua?

Ek mukhya karan tha ki Nokia ne smartphone ki utar-chadhav ke saath sahi tarah se samjhauta nahin kiya. Jab Nokia abhi bhi physical keypads wale devices taiyar kar rahi thi, tab Apple iPhone ne touch screen interface aur app store ke saath market ko badal diya tha. Nokia ne aakhir mein 2011 mein apna khud ka smartphone, Nokia Lumia, launch kiya tha, lekin tab tak bahut der ho chuki thi. Phone mein software samasyaen thi aur app support ki kami thi, jisse yeh logon ke liye akarshak nahin tha.

Nokia ka giravat ka ek aur karan tha uska Symbian operating system par adharit hona. Symbian ek samay mein mobile phone market mein pramukh khiladi tha, lekin jaldi hi outdated ho gaya aur Apple ke iOS aur Google ke Android ke saath mukabla nahin kar saka. Nokia ne Symbian ke saath atal rahe ke liye zyada der tak nahin wait kiya, jisse unhe ek takkar dene wala smartphone operating system vikasit karne mein asafal ho gaya.

Nokia ke adhyakshon ne bhi unke durgami hone mein ek bhumika nibhayi. 2006 mein, Nokia CEO Jorma Ollila ne announce kiya ki woh smartphones ko mahatv nahin denge, kyonki unhe market bahut choti lagi. Yah faisla Apple aur Samsung ko smartphones ke market ko jitne ka mouka dene ki anumati di, jabki Nokia ki vajah se yeh mauka gavaya gaya.

Aur bhi, Nokia ke management ne internet aur mobile data ki mahatvapurnaata ko pehchaanne mein deri ki. Jab Apple aur Google mobile internet technology mein bhaari nivesh kar rahe the, tab Nokia abhi bhi voice calls aur text messages par dhyaan kendrit kar raha tha.

Ant mein, Nokia ka Microsoft ke saath sahayog behad nakaratmak saabit hua. 2011 mein, Nokia ne announce kiya ki vah apne smartphones ke liye Microsoft ke Windows Phone operating system ka upyog karega. Yah kadam kuch badlav lane ka ek ummeedvar kadam tha, lekin yeh consumers ke liye asafal saabit hua. Windows Phone mein Apple aur Android ke saath jis app support ki kami thi, vah consumers ke liye akarshak nahin tha.

Ant mein, Nokia ke viphal hone ka karan ek se adhik karanon se joda jaa sakta hai, jismein smartphone ki utar-chadhav ke saath sahi tarah se samajhauta nahin kiya jaana, outdated operating system par adharit hona, adhurapan ke nirnay, mobile data par dhyaan kendrit na hona aur Microsoft ke saath sahayog ki nakaratmakta shamil hai. Abhi tak Nokia market mein shamil hai, lekin yeh uska pahle ke samay ke muqable mein ek sa

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